Those taking their first steps in advertising
So that from the start you do not spend the budget on channels that do not suit this business.
A guide for small and medium businesses
Hello! My name is Yaroslav. I am an official expert on Google products and other services, the founder and driving force behind an advertising agency, and the author of articles on the blog and on the Mappers GEO YouTube channel.
This book is meant for those taking their first steps in the world of advertising, for owners of small and medium businesses, and for people working in marketing departments. I hope it helps you make sense of today's advertising landscape and understand how algorithms shape it.
I do not know how long this book will stay relevant, but I plan to reissue it with updated information every few years.
The strategy I propose here, and the table of advertising actions I developed, have already proved themselves in several businesses. I hope the book helps Ukrainian business grow faster.
So that from the start you do not spend the budget on channels that do not suit this business.
To understand where the advertising money actually goes and which steps bring results first.
To have a ready table of advertising actions at hand instead of inventing a plan from scratch.