Local SEO, Google Business Profile and Google Maps Expert

Registering and verifying business profiles on Google

• Registering and listing businesses on Google Maps and Google Business Profile
• Verifying physical locations (Bricks and Mortar): cafes, restaurants, car service centers, beauty salons, shops, clinics and other businesses with a physical address
• Registering and verifying Service Area Businesses: plumbers, electricians, service companies and other businesses that work across a service area
• Advice on whether a business can be listed on Google Maps and which profile model is the right one
• Recovering lost or hijacked access to a profile
• Merging duplicates and dealing with fake listings
• Changing the name, address, category and other key profile data

Registering a business on Google starts with following Google's rules.

Reinstating and restoring business profiles on Google

• Finding out why the profile was suspended and running a full profile audit
• Reviewing documents, licenses, photos, business type and proof that the business is real
• Reviewing what the internet says about the business, duplicates, linked profiles and the competitive landscape
• Preparing the profile, documents and evidence for a suspension appeal
• Guidance through the whole reinstatement process
• Help restoring lost reviews, rating and profile history, where this is possible and within Google's rules

A real advocate for your business inside Google's ecosystem.

Optimizing business profiles on Google

• Full audit and setup of the profile in line with Google's rules
• Researching and choosing the right primary and additional business categories
• Working on keywords, attributes, business description, phone numbers, services and products
• Optimizing profile information so Google's algorithms understand the business better and show it in local search
• Photo management and advice on the visual content of the profile
• Working with reviews: how to get them, replies, analysis and recommendations
• Connecting and setting up the available booking services
• Google Business Profile optimization consulting
• Training staff to work with the profile: what can be changed, what to avoid and how to lower the risk of suspension

A properly set up profile is more than information about a company. It is one of the main tools for being seen in Google's local search.

Ongoing management of business profiles on Google

• Regular management of Google Business Profile and keeping it active
• Keeping business information, services, products, opening hours and holiday hours up to date
• Preparing and publishing content in the business profile
• Managing photos and videos, refreshing visual content
• Monitoring reviews and drafting replies on behalf of the business
• Reviewing unfair reviews and filing reports and appeals under Google's rules
• Monitoring user photos and reporting content that breaks Google's rules
• Cross-posting content and keeping social media and other relevant platforms active
• Keeping business information accurate and consistent across the local search ecosystem
• Ongoing monitoring of the profile and advice on how to develop it further

Steady profile growth does not come from a one-off optimization. It comes from consistent work on activity, accuracy and reputation.

Editing Google Maps, mapping and geodata

• Adding new streets, roads and driveways to Google Maps
• Correcting addresses, object locations and geodata
• Adding and drawing building outlines
• Adding new POIs (points of interest) to Google Maps
• Editing and removing incorrect or outdated POIs
• Fixing and updating street names
• Correcting navigation data and routes
• Solving problems with driving routes and walking navigation
• Finding and fixing other errors in Google Maps data

Google Maps is more than a map. It is a living geodata system, and its accuracy decides whether people find you and can actually get to you.

Website development for local businesses

• Modern, fast websites built to promote a business in a specific city or region
• Site structure planned for Local SEO and local search queries
• Separate pages for services, lines of work and business locations
• Integrating the website with Google Maps and Google Business Profile
• Building the right web infrastructure around the company's Google profile
• Connecting and setting up the Google services the business needs
• Setting up web analytics and data collection
• Mobile-friendly, fast websites that meet current search requirements
• Optimizing structure and content for GEO, AEO and AI-powered search
• Preparing the technical and content groundwork for further local promotion
• Advice on site structure, growth and how the website fits into the overall local marketing strategy

A local business website is more than a page on the internet. It is the foundation for Google Business Profile, local SEO and AI search.

Google Ads for local small and medium businesses

• Setting up and launching Google Ads campaigns for local businesses
• An advertising strategy built around the city, service area and the specifics of local demand
• Working with small ad budgets and spending them efficiently
• Setting up ad geography and local targeting
• Search campaigns that bring in customers from a specific city or region
• Connecting ads with Google Business Profile and other parts of the business's local presence
• Setting up analytics and tracking campaign results
• Running experiments and testing ads, keywords, audiences and strategies
• Analyzing and optimizing campaigns based on the data
• Consulting on Google Ads and advertising strategy for local small and medium businesses

Local advertising is not a scaled-down version of a big campaign. It needs its own strategy, its own geography and careful use of every cent of the budget.

Local presence and Local SEO audit

• Full Google Business Profile audit: settings, categories, content, reviews, photos and other profile data
• Checking the profile against Google's rules and recommendations
• Website audit from a Local SEO perspective and how it connects to Google Business Profile
• Reviewing site structure, local pages, content and business information
• Auditing the current local promotion strategy and finding ways to improve it
• Analyzing local search results and the competitive landscape
• Auditing the company's content and presence on external platforms
• Reviewing social media and content platforms: YouTube, Instagram, TikTok, Facebook and other channels that shape a business's digital presence
• Checking that business information is consistent across platforms and sources
• Practical recommendations and priorities for further local promotion

Local SEO is not only Google Business Profile and a website. It is the business's whole digital presence, which helps Google and people understand who you are, where you work and why they can trust you.

Creating music and songs with artificial intelligence

Music has been a passion of mine for a long time. I studied music, played in a band and once dreamed of becoming a musician. Today that musical background has come together with what artificial intelligence can do, and it has turned into a separate creative direction in my work.

• Personal songs for loved ones, family and friends
• Romantic songs and musical declarations of love
• Songs for birthdays, anniversaries, weddings and other important occasions
• Funny, personalized songs for friends, companies and parties
• Corporate songs and anthems for companies and teams
• Songs based on a personal story, event, idea or a given theme
• Working on the lyrics, musical mood, genre and the overall concept of the song
• Using AI tools to create music, backed by real musical experience and an understanding of composition

Artificial intelligence gave me a chance to return to an old dream: making music. Now I help turn your stories and feelings into songs.

Booking.com and the online presence of hospitality businesses

I have hands-on experience in hospitality as the owner of holiday homes in western Ukraine and as the head of a hotel management agency. Over the years my team worked with five hotels of around 50 rooms each. So I know Booking.com not only as a marketing tool but also from the side of a property owner and manager.

• Registering and setting up properties on Booking.com
• Help with getting a new property approved and launched
• Auditing an existing property page on Booking.com
• Setting up property details, rooms, amenities, photos and other data
• Reviewing how the offer is structured and how the property is presented on the platform
• Recommendations for improving the page and its performance
• Consulting for owners of hotels, apartments, holiday homes and other properties
• Help with specific issues related to running a property on Booking.com

I know Booking.com not only as a specialist but also as a former owner and manager of properties.

360° photos and virtual tours for businesses

360° photography became part of my work back when Google's Trusted Photographer program was active. Since then I have made many panoramas and virtual tours for businesses in Ukraine and abroad, published on Google Maps and used on websites.

• 360° panoramic photos for local businesses
• Virtual 3D tours of premises and outdoor areas
• Publishing and integrating 360° panoramas on Google Maps
• Virtual tours for company websites
• Shooting cafes, restaurants, hotels, shops, salons, offices and other local venues
• Advice on whether 360° content makes sense for a particular business
• Choosing the right quality level and shooting format for the task

I work at a mid-range quality level for 360° shooting, which is enough for most local business needs, Google Maps and websites. I do not use professional DSLR cameras for maximum-detail panoramic shooting. Before we start, we agree on the quality level you need. If a project calls for high-end professional shooting, I will tell you so honestly and recommend a specialist photographer.

Not every business needs the most expensive 360° shoot. My job is to work out what quality is enough for your task.