Hello! A new video about reviews on Google Maps has just gone live on our YouTube channel. In it we talk about why reviews do not get published, why the search algorithm may consider them irrelevant, about the quality of reviews on Google Maps and how that quality affects your business, and also about how review moderation works and how photos, videos and keywords inside reviews influence the ranking of your business profile in Google.
In particular we look at the mechanism against fake reviews, which tracks connections between accounts, and see why you should never buy reviews. I also explain the risks you take when you buy them and how Google spots anomalies.
I give advice on how to collect reviews and how to report them.
Unfortunately I cannot write a full article right now. Perhaps one will appear here later, so for now watch the video, leave comments and ask questions.